Case Study #1: SaaS Project Management Tool (Series A)
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Industry:
B2B SaaS — Project Management
Company Size:
22 employees, US-based
Campaign Duration:
90 days
The Problem
Nexora (name changed) had a strong product and solid retention — but their pipeline was completely dependent on inbound. Their founder was spending 10–15 hours a week personally reaching out on LinkedIn with near-zero results. They needed a predictable outbound engine, fast.
What We Did
• Built a highly segmented lead list of 3,200 verified contacts — CTOs and VPs of Engineering at 15–50 person SaaS companies using tools like Jira and Asana
• Set up 4 sending domains with 12 inboxes — full warmup and deliverability infrastructure
• Built a Clay table to enrich each lead with company tech stack, recent funding news, and headcount changes — enabling hyper-personalized opening lines
• Launched a 4-step email sequence with personalized first lines, a clear one-line pitch, and a low-friction CTA ('15 minutes — worth it?')
Results After 90 Days
📧 4,100 emails sent | 📬 4.8% positive reply rate | 📅 21 qualified calls booked
💰 4 deals closed in 90 days — $44,000 ARR generated directly from outreach
"We'd tried cold email twice before with two different agencies and got literally nothing. TrueVibess had calls on our calendar in the first three weeks. The personalization in the emails was insane — prospects were replying saying they felt like we'd researched them specifically." — Alex T., Co-Founder, Nexora
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